Professional Editing is Essential for Successful Sales and Marketing Translation

Culturally sensitive multilingual translation has, during the past several years, become an essential ingredient for global companies' success. The art of communicating to customers within their "comfort zone" seems obvious enough. So why then do so many large companies continue to have problems?

One reason is that the idea is much easier to describe than to realize. Certainly it is easy to avoid grammatical errors and correct for awkward phrasing, but how do you reach those cultural reference points, the triggers that can make or break a sale? It takes a professional translator and marketing editor, a specialist not so easy to find.

The problem of poor ineffective translation is not restricted to small, budget-minded companies. Even a billion dollar operation can produce poorly translated sites. Often it is because translations are done as an afterthought, an effort to create the "impression" of a global company without the actual commitment. Sometimes the project is delegated to a staff or administrative employee rather than a manager with actual P/L responsibility.

Indeed, we often see companies that would rather save a few hundred dollars than risk creating an unprofessional impression that could cost thousands. They choose the cheapest bidder without looking closer at questions of competence, experience and relevant skill set.

Does that mean the most expensive bidder for translation services does the better job? No, not necessarily. But, you absolutely cannot afford to be negligent about choosing wisely, especially in these difficult economic times.

1. You have a limited budget. 2. You want to differentiate your company from your competitors. 3. You have no one internally who can guarantee the best possible translation and quality control. 4. You want to bring your message across and sell the features of your product in a culturally persuasive way.

The answer: Advanced Translation with Intercultural Editing.

Aardvark Translation Services has 14 years proven translation and copywriting experience that can help you achieve your goals on time and on budget.